Destination Marketing By Bloggers

If there is one word you'll hear on marketing events this year, it'll be bloggers. Bloggers are hip, happening, and can reach an audience in an authentic way you wouldn't be able to yourself. 

Many companies let bloggers review their products by giving them free products. So as a destination marketeer, it would be pretty easy to invite a blogger for a free weekend in exchange for an article on their blog, a Facebook post, a Snapchat video and a pic on Instagram. But why not do more?

Imagine a platform where bloggers can share their favorite places on the city on an interactive map. Where their followers can walk a tour, visiting those places their favorite blogger liked most. Where vloggers share video's on places showing exactly what they did there.

Not only is this a very new way of doing content marketing - it can be an amazing way to attract very specific target audiences too. Young girls that love to shop? People who are into sustainable traveling and shopping? And what about foodies? 

Interested in a platform like that? Get in touch.

Other news




Launch of ViMM platform

ViMM has created a digital platform for Virtual Museums and Digital Cultural Heritage.




Open call: graphic design mentor

We're looking for a experienced graphic designer who can help, teach and inspire the participants of a Mobile Game Design workshop. 




Xplore Bruges 2.0

For the past two years, we've had an extensive collaboration with the city of Bruges in Belgium. Recently we have launched a huge update of their platform.